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Trademark Basics

A trademark is a valuable asset that represents your brand and distinguishes your products or services from others in the market. Registering a trademark provides legal protection and exclusive rights to use that mark in connection with your business. If you're considering applying for a trademark, this step-by-step guide will help you navigate the process effectively.



Step 1: Conduct a Trademark Search

Before submitting a trademark application, it's essential to conduct a comprehensive search to ensure your desired mark is not already in use or similar to existing trademarks. Start by searching the United States Patent and Trademark Office (USPTO) database using their online Trademark Electronic Search System (TESS). You may also consider searching state trademark databases and conducting a general internet search to uncover any unregistered but potentially conflicting marks.


Step 2: Determine Your Basis for Filing

The USPTO offers two primary bases for filing a trademark application:

a) Use in Commerce: If you are currently using the mark in connection with the goods or services you provide, you can file under this basis. You will need to provide evidence of the mark's use in interstate commerce.

b) Intent to Use: If you have not yet used the mark but have a genuine intention to use it in the future, you can file an application based on your intent to use the mark. You will need to file additional documents and fees to complete the registration process once you start using the mark.


Step 3: Prepare Your Trademark Application

To file a trademark application, you need to complete the appropriate form provided by the USPTO. The main form for trademark registration is the Trademark Electronic Application System (TEAS). When completing the application, you will need to provide information such as:

  • Your name and contact information.

  • The type of mark (word, design, combination, etc.).

  • A clear representation of the mark.

  • A description of the goods or services associated with the mark.

  • The filing basis (use in commerce or intent to use).

Step 4: Submit Your Trademark Application

Once you have completed the application, you can submit it electronically through the USPTO's Trademark Electronic Application System (TEAS). Ensure that all required fields are accurately filled out, and any necessary fees are paid. The USPTO will assign an application serial number upon submission.


Step 5: Monitor Your Application and Respond to Office Actions

After submitting your application, it will go through a review process by a USPTO examining attorney. They will assess the application for compliance with trademark requirements. If the examiner raises any objections or issues, they will issue an Office Action outlining the concerns.

Carefully review any Office Actions you receive and promptly respond within the specified timeframe. Address any objections or provide the necessary clarifications to overcome the issues raised by the examiner. It's advisable to consult with a trademark attorney to ensure the best possible response.


Step 6: Publication and Registration

If your trademark application passes the examination, it will be published in the USPTO's Official Gazette for opposition. During this 30-day period, other parties can oppose your trademark registration if they believe it may harm their existing rights. If no oppositions are filed, or if oppositions are successfully resolved, your trademark will proceed to registration.

Upon registration, you will receive a trademark registration certificate, granting you exclusive rights to use the mark in connection with the specified goods or services.


If you are interested in acquiring a trademark or servicemark, contact Phillips Law Group by phone or email. We have the experience and attention to detail that your business demands.


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